Project Context:
Role
Logo Design | Brand Design
Year
2019
Brand Narrative:
Mahogany is a fashion brand that creates one-of-a-kind upcycled items from previously owned clothing. Our mission is to promote sustainability in the fashion industry while maintaining a focus on creativity and quality. We believe that fashion should be ethical and transparent, and we strive to use our innovative and resourceful design process to minimize waste and reduce our impact on the environment.
At Mahogany, we are committed to providing our environmentally and fashion-conscious target audience with ethical, unique, and timeless fashion options.
The Challenge:
Designing and establishing the brand identity for Mahogany, a conceptual fashion brand focused on upcycled and sustainable clothing, while effectively conveying its ethical values and creative expression.
Alongside the visual identity, I designed a photo inspiration guide, custom assets for email and social media marketing, and extensive guidelines for consistent implementation of the mahogany brand in all scenarios.
